Promoting a New Craft Beer

My friends and I have been making beer in my Uncle’s garage for almost five and a half years. At first we were not very good at it, but we have been making pretty good stuff for about half that time. We try a lot of things and experiment, so a lot of times there are ideas that just are not very good and other times we make really good beer. About five months ago we really found a good recipe for an apple ale, but spicy ale. We even put out our own promotional bags, with an angry apple for our logo. It is not for everyone, but a local craft brewer loved it and he has been making it for us.

We still have to make sure it sells if we want to become more than that. I know a couple of guys who have really nice selections of beer in their bars and I have talked one of them into putting the beer into his place. The thing is that you need to promote a beer that is mostly going to appeal to people who really love something different and are willing to try something new. At least 80 or 90 percent of the public is going to stick to whatever they have been drinking since they were drinking beer at high school keggers or college frat parties. People find something that they like and they stick to it. One idea is to give away a bit of it, just enough for people to see what it tastes like of course. We are thinking that free samples are a pretty good idea to be honest. It would not be like handing out six packs on the corner. We would not even be giving away bottles. Instead it would just be like six fluid ounces.

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